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YAKITORI YUCHAN
NARRATIVE BASED PROMOTIONAL VIDEO

Story

Yakitori Yuchan is a locally loved Japanese restaurant in Davis, CA. The owner and head chef, Yuji-san, noticed when visiting the United States that Japanese cuisine is commonly thought of as just sushi and ramen. He was determined to change this perception and built a restaurant serving a variety of Japanese comfort foods from yakitori (grilled skewers) to ramen, accompanied by Japanese alcohols like shochu, sake, and whiskey.

The Project

​With Davis being a college town, Yuji-san wanted to appeal to the local masses and create visually appealing content that could capture the eyes of new customers through social media and their website. The goal with this videos was to convert viewers into returning customers by having them fall in love with Yuji-san's vision behind the restaurant rather than just the food. ​

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